125th Anniversary of Agatha Christie's Birth

125 Stories - Agatha Christie

125th Anniversary of Agatha Christie's Birth

CLIENT: 125 Stories - Agatha Christie
AGENCY: Play Nicely Ltd. // Bristol, UK

The Case

As the best-selling novelist of all time, Agatha Christie is outsold only by the Bible and Shakespeare. To celebrate the 125th anniversary of her birth, Christie’s literary organization wanted to give fans an opportunity to share their own stories about the “Queen of Crime”.

The Approach

Inspired by letters found in Christie’s personal archives, the #125stories project is powered by TwineSocial’s API. Whether fans take to Facebook, Twitter, Instagram, Vine, or YouTube, tributes are routed to a sleek, intuitive social hub where vintage fan notes appear next to current-day submissions. Recognizing Christie’s readership spans generations, designers also equipped visitors without social media accounts to share a memory directly on the site. Those posts seamlessly join traditional social media on the hub. In addition, a unique and thoughtful integration of Disqus on each posting furthers engagement and discussion.

The Outcome

TwineSocial’s API service gives designers full control over the presentation of social content. The result is a tailored, user-friendly experience that continues to inspire global participation.